For year many of us around the roastery have been watching James Hoffmann (https://www.youtube.com/@jameshoffmann) for his humor and honest reviews. He even launched a new book that is an interesting read from Amazon - https://a.co/d/5AsFoDE.
When you have a quiet 10 minutes to watch a video - pick one from his collection and just enjoy the humor mixed with science. This is how Black Powder Coffee was developed over 10 years ago and we still take time to utilize the scientific method to develop new roast profiles....with a little humor.